Today we are seeing growing interest and use of 360 videos and VR content. Thanks to advances in technology, all that most users need is a smartphone and a low-cost device like Google Cardboard. As a content producer, it’s always a challenge to come up with new and innovative ways to engage audiences.
We, here at Tonijn, corporate media producers, wanted to know more about it and try it out.
Can we implement it? Use it in our future content productions? There must be a spot for corporate media production …
We divide the 360 production techniques into two categories: Interactive VR and Pre-rendered video.
3D content created with the help of 3D tools and a game engine (Unity), the output is 3D stereoscopic apps (for specific devices, Oculus, GearVr, Cardboard, Android, iOS).
3D content in 3D space, the output is a video stream. The video stream could be a 360 video stream or 360 stereoscopic video stream. Both are supported by YouTube.
The option to create a pre-rendered 360 video stream is often overlooked, perhaps because creating Interactive VR is far more challenging and attractive for developers.
However, with a smaller budget (often the case with corporate media) a pre-rendered video stream is just what we need.