The brief
Use projection mapping technology to create an immersive installation that guides and informs the attendees of a specific event.
About Projection Mapping
Projection mapping, also known as video mapping, is a projection technology used to turn objects into a display surface for video projection. Often done on buildings and cars, in this case, the projection was done on a custom made installation (pictures below at end of page).
With the help of custom made animation, it creates optical illusions and notions of movement onto previously static objects. The video is commonly combined with audio to create an audio-visual narrative.
Projection mapping can be used for advertising, live concerts, events, theater, decoration and anything else you can think of…
The workflow was a big deal and complex
First, the object, to be projected on, was chosen and build. Then a virtual replica of the entire physical set up needed to be created. After that, we could start creating the animation video.
The extra challenge was to make sure that the perspective of the created animation was in line with the point of view from the audience.
The props used in the animation needed to fit within the dimensions of the virtual replica (of the entire setup). We want it to look right for the audience, meaning, we render out the animation distorted so that it looks correct for the audience.
Final tweaks were done in realtime with VJ tools.
